Replying to reviews on Google My Business acts as a signal to Google that you are keeping your listing active. Having an active listing is one of many factors which Google considers when placing your business above others. What happens if you don’t have any reviews to reply to? How do you keep your account … Read more
Google My Business has always had some form of business attributes. Since the breakout of the Covid-19 pandemic, Google has stepped up its frequency in updating the Google My Business platform. They have since added attributes such as curbside pickup and contact-less delivery. These days, customers are more confused than ever. By giving them this … Read more
One question I’m often asked by my clients is whether or not they’re allowed to change the URL of a specific webpage. It’s totally understandable for a non-SEO to want to change a bunch of URLs around, but it’s one of the worst things you can do for your website’s traffic. When you’re optimizing any … Read more
One week ago, I started a project of setting a habit of posting daily on my niche sites. I’ve been kicking myself for being inconsistent with my posting. This is the kind of slacking that prevents my websites from growing. Last Monday, I set up a new process for myself to follow. There are a … Read more
Sometimes its the little things that can trip up your SEO efforts. For the last few months, I’ve been working on a client’s e-commerce website that uses Shopify. One of the most frustrating issues that always needs fixing is the length of the meta description on every single page. I’ll get an email from Ahrefs … Read more
I’m starting a new project today. Over the last year or two, I’ve found myself creating far too many websites with zero follow-through. The result is that I’m sitting on (at least) a dozen niche sites that are ready to receive content. I have the tools and processes to grow these websites. I just haven’t … Read more
I’ve always been the type to start a new project purely on impulse. Sometimes I’ll find a really lucrative keyword while I’m digging through Ahrefs’ keyword explorer tool and I’ll think how easy it would be to rank for such a keyword. The problem, usually, is that I don’t have a website in that niche. … Read more
I have a problem. I create new niche websites way too often. Most of them go nowhere, but it helps me with the feeling that I’m missing out on a niche industry that has potential. My reasoning for creating new websites all the time is simple. New niche websites take 6-12 months to start ranking … Read more
When you’ve got the motivational juices flowing, its easy to publish lot of content. It’s even better if you manage to put together a long-form blog post every day, but if you’re not optimizing that content for SEO, it isn’t adding any value to your blog or website (at least from a ranking perspective). In … Read more
When I started using WordPress, I was warned about hacks, backdoors, and vulnerabilities. Supposedly it isn’t a big issue if you exercise some common sense. My experience with the platform was weak and I didn’t know what “common sense” for WordPress security was. Over the years, I’ve had multiple WordPress websites hacked, and each time … Read more
