Google My Business has always had some form of business attributes. Since the breakout of the Covid-19 pandemic, Google has stepped up its frequency in updating the Google My Business platform. They have since added attributes such as curbside pickup and contact-less delivery.
These days, customers are more confused than ever. By giving them this kind of information up front, they are able to quickly tell if you are open and what kind of safety precautions you are taking to stay in business.
Other than the obvious safety attributes, you can also let your customers know what kind of payment options, whether you offer WiFi, or if your location is wheelchair accessible. This is just one of the many things you can do that can have a positive effect on your local SEO efforts.
How to Add Google My Business Attributes
Adding or changing your business attributes is simple. In your Google My Business dashboard, your can click on the Info tab on the sidebar, revealing all your business information. Scroll down to the From the business section, where it will say Add attributes. There is a small pencil icon on the right that will bring up all your available attributes, which is discussed in the next section.
If you click on the pencil icon to edit your attributes and you aren’t presented with the attributes you need, it means they are not available to your business. This is because attributes are only presented to you if your business falls under a certain category. Your business’ primary category will decide which attributes you are eligible to apply for. For a list of GMB attributes and the categories they fall under, you can view this comprehensive article about GMB attributes.
Changing Your Business Primary Category
Changing your primary category is as simple as adding attributes. From your Info tab, you will have your business name in big letters, followed by your business categories directly beneath it. Again, click on the pencil icon to edit your categories.
Your primary category is what you want to be known for, while your secondary categories are what you would consider being technically still relevant to your business. In the case where your primary category is not eligible for desired attributes, you may need to switch to a less desirable primary category. You should only do this if you are confident this change will not confuse your customers.
Changes Under Review
Anytime you make significant changes, such as primary category, secondary category, or attributes, your account may be subject to a manual review. In most cases, this only takes a few minutes. In the event that your review period is taking longer than usual, it could be a sign that your account has been flagged for suspicious activity. You can avoid being flagged by starting to understanding why GMB accounts get suspended.
The most suspicious activity is related to making too many significant changes in a short period of time. To reduce the likelihood of having your account suspended, only making changes you are sure about. These measures are in place because of spammers who create fake businesses on Google Maps and pollute cities with fake listings.